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For a healthy mind, body and business

The five branding problems business owners must overcome for growth in 2024

BRANDING

BITES

A column by Michelle Jones of Squark Designs.

Every year new and evolving branding challenges arise that SME business owners need to stay on top of to grow their brand. This month I will be looking at ‘The five branding problems business owners must overcome for growth in 2024.’

Inconsistent branding creates confusion among your target audience. When your message, tone and visual identity vary across different platforms and marketing materials, customers may struggle to understand what your brand represents. This can lead to mistrust and a loss of potential customers and diminishing the potential for long-term customer loyalty and advocacy.

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