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Six innovative ways to improve visibility as a small business owner

small business visibilitygraphic with man shouting through megaphone

When you’re a business owner working from home, visibility can feel like a never-ending challenge. The truth is, people can’t buy what they don’t see. Visibility isn’t just about showing up—it’s about staying top of mind for the right people at the right time. But here's the kicker: visibility as a small business is so much more than just social media.

While platforms like Instagram, Facebook, and LinkedIn are powerful, relying solely on them can be limiting—and let’s face it, overwhelming. Visibility is a sales tool that spans across various touchpoints, both online and offline. The key is finding innovative ways to connect with your audience, build trust, and stay memorable.

Anna Jones, founder of Your AJency helps business owners increase their visibility through coaching, workshops and strategy sessions. She shares six creative and practical ways to get visible (and keep it exciting).

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