BRANDING BITES
A column by Michelle JonesBrand Visibility Consultant at Squark Design
Building a strong brand doesn’t have to be overwhelming. With a few smart strategies, you can reinforce your brand’s presence, build trust and maintain a high profile all without adding extra workload. Here’s how:
1. Use Customer Testimonials as Brand Reinforcement
Nothing builds trust like hearing from happy customers. Testimonials are proof that you can deliver on your promises, making them a valuable branding tool. Instead of letting them gather dust in your inbox, use them strategically:
- Add them to your website’s homepage or a dedicated ‘Reviews’ page.
- Create customer perspective social media posts highlighting their success.
- Use snippets in email footers, newsletters, or even your LinkedIn profile.
When you feature real feedback consistently across platforms, it reinforces your brand’s reliability and excellence.
2. Develop a Signature Content Series
Want to stay fresh in your clients’ minds? Create a signature content series - a recurring format that becomes instantly recognisable as part of your brand. This could be:
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