Trade shows and Expos: How to prepare for exhibiting
Trade shows and expos. They are big, they are exciting, they usually attract hundreds if not thousands of people. With a potentially large audience, a lot…
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How to attract ideal clients with authentic copy and web design
The Homeworker interviewed copywriter, Pip Christie to get her valuable tips on how to attract ideal clients with authentic copywriting and purposeful web design. Read on…
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Getting started with Facebook ads for your business
I have always been a DIY kind of person. There’s nothing I’m not happy to google or research if I get a bit stuck. However, when…
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How to build an online community from home
These are lessons from over 10 years of learning how to build an online community. It’s a really important time for “connectors”, those people who bring…
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Donate Your Words with Dairy Milk (and the power of brand recognition)
How many brands do you know who could remove the words from their packaging and still be instantly recognisable? You might have seen recently the initiative…
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Growing a business: when selling becomes selling out
I take a deep breath and rub my eyes. I’ve been staring at the phone for half an hour, maybe more. I’m no longer sure what…
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Is There A Marketing Lesson From Nike’s Kaepernick Campaign?
You must have seen it by now. The Nike advert. The one starring former NFL player, Colin Kaepernick, and the one causing a huge amount of…
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