Donate Your Words with Dairy Milk (and the power of brand recognition)
How many brands do you know who could remove the words from their packaging and still be instantly recognisable? You might have seen recently the initiative…
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Growing a business: when selling becomes selling out
I take a deep breath and rub my eyes. I’ve been staring at the phone for half an hour, maybe more. I’m no longer sure what…
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Is There A Marketing Lesson From Nike’s Kaepernick Campaign?
You must have seen it by now. The Nike advert. The one starring former NFL player, Colin Kaepernick, and the one causing a huge amount of…
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